For Immediate Release
Contact: Anthony Chiulli
BEST Experiential Properties
303-948-7108
Achiulli@experienceBEST.com
HOOP IT UP ANNOUNCES ALLIANCE WITH COACHES VS. CANCER® FOR 2010 SUMMER TOUR
Denver
, CO
, November 20, 2009
– BEST (Blue Entertainment Sports Television) is proud to announce it has selected the American Cancer Society and National Association of Basketball Coaches’ Coaches vs. Cancer® as the official charity for the 2010 Hoop It Up Summer Tour. Hoop It Up will join the efforts to raise awareness and funds by contributing $10 to the American Cancer Society for every paid team entry into a Hoop It Up event. These contributions will support the American Cancer Society’s work to save lives by helping people stay well, by helping people get well, by finding cures and by fighting back against a disease that has taken too much.
“We are thrilled to join with Coaches vs. Cancer for the 2010 Hoop It Up Summer Tour,” said Dan Cramer, executive vice president of BEST Experiential Properties. “The collaboration will add a new element to the Hoop It Up tour, and it will be especially rewarding to be part of such a great cause.”
Coaches vs. Cancer, which began in 1993 as a joint effort between the American Cancer Society and the National Association of Basketball Coaches® (NABC), raises funds to further the Society’s vision of a world with less cancer and more birthdays. Through their passion for and their promotion of healthy lifestyles, coaches have elevated awareness at their schools, in their communities and throughout the nation, oftentimes emphasizing how cancer has touched them personally.
The Hoop It Up 3 on 3 tournaments provide local players – ages 8 and older – with the opportunity to qualify for the Hoop It Up World Championships at Papa John’s Cardinal Stadium in Louisville, Ky., in the summer of 2010.
The Hoop It Up tour is one of BEST Experiential Properties’ flagship events, in addition to Kick It 3v3 (soccer) and Let It Fly (flag football). The tours have provided games, concessions and entertainment to approximately two million participants and 12 million spectators during the past 20 years.
For more details about the Hoop It Up 3 on 3 Indoor Classic to benefit Coaches vs. Cancer, visit
www.hoopitup.com
or call 1.888.997.PLAY. For information on other BEST participatory tours, please visit Kick It at
www.kickit3v3.com
and Let It Fly at
www.letitfly.org
.
About BEST
BEST is a unified full-service sports and entertainment company. Current clients include Super Bowl MVP Santonio Holmes, Reggie Bush, DeAngelo Hall and 2009 NFL Draft first round picks Aaron Maybin and Percy Harvin; NBA All-Star Shawn Marion, 2009 NBA Lottery pick Ricky Rubio and 2009 NBA Sixth-Man of the Year Jason Terry; legendary ATP doubles team Bob and Mike Bryan, rising star Melanie Oudin, WTA #4 Caroline Wozniacki and WTA #7 Victoria Azarenka. Media & Event properties include the US Open Tennis Championship, the French Open Tennis Championship, the Legg Mason Tennis Classic, numerous US-based ATP tournaments, Rock ’n Racquets, the Boston Marathon, the Superstars Competition, Ice Wars, the World Cup of Softball, The Hall of Fame Showcase, the Men’s and Women’s Fifth Third Bank Tennis Championships and experiential grassroots properties Hoop It Up, Kick It and Let It Fly.
www.experienceBEST.com
About Blue Equity
Blue Equity, LLC is an independent, private equity firm based in Louisville, Kentucky. It is committed to actively investing growth capital and business expertise in enterprises with solid development potential. Blue Equity forms strategic partnerships with existing management teams and leverages its expertise and relationships to stabilize, strengthen and grow lasting value. Investment efforts and managerial expertise are focused on the operation of a global and diversified portfolio of business enterprises, including opportunities in media, publishing, sports and entertainment, financial services, health care and real estate. Blue Equity is dedicated to helping businesses grow by accelerating opportunity and driving innovation to the marketplace.
www.blueequity.com